Rethinking Business Strategy for a Hyper-Connected World - Alvaro Rojo

Rethinking Business Strategy for a Hyper-Connected World

By Alvaro Rojo

  • Release Date: 2014-05-20
  • Genre: Marketing & Sales
  • Size: 5.03 MB

Alternative Downloads


Much has changed in recent business landscape forcing companies to rethink and update their Industrially-grounded strategies. We are in the middle of a Connected Revolution where digital is transforming businesses left and right.
In this book I present a strategy adapted to a fast moving and hyper-connected world, where every ‘thing’ is beginning to be connected. I will also present a method for defining, designing, and developing the next generation of solutions: Internet-connected products/services. The aim of this tool is to provide a structured way of working  that creates a Minimum Viable Product in a 5-week rapid design sprint.
The 'Digital Ecosystem Strategy' can help companies disrupt markets, generate new revenue streams, and create user lock-on. Moreover, they can increase the probability of long-lasting competitiveness, getting and staying ahead in ways that make it difficult for competitors to catch up.